BRAND & PERSONALITY
Event Location: 53309
Presenter: Stefan Waller
A recognisable brand is just like a person with a recognisable personality. Today BRANDING is not only about communicating better quality but about competing brand personalities. Thus What is a brand and Why branding are questions worthy of pondering. Professor Stefan Waller will share his thoughts on interconnection of brand and personality and four stages of brand evolution on Oct. 18.
English