Course Description:
Exhibition Planning and Theory Practice" is one of the brand core courses of Exhibition Economics and Management (Sino-German). Based on the main challenge of sustainability of the times, it teaches students the theory of transformation design through full English lectures as well as practicals, and provides students with ideas and concepts of transformation design in combination with "Transformation Design" and different practical projects. The course structure consists of the following main steps. The course will be delivered in an intensive manner, fulfilling our course objectives and course tasks through concept explanation and creative and imagination stimulating classroom activities in lecture classes, as well as paper readings and practical projects in group classes.
Message from classmates:
Michael's course is unlike any other in that it emphasizes thinking outside the box, rather than limiting ourselves to PDFs or books. In fact, creative thinking training is even more important for those of us who study branding, because the core of what sets a brand apart from other products is innovation and leadership in content, so Michael's course is an indispensable one for us. --Ziqing Wang
Teacher's Message:
In really special circumstances we worked together on your bachelor projects.
A special time, since we only met digitally - we discussed, weighed up, argued, and also changed perspectives together.
Creative processes need an open mind, but also a lot of background knowledge and the ability to connect things that obviously do not belong together. Here you have all grown above you and so I have changed in the course of the work from your teacher to your student.
It was an exciting task for me to be able to take this path with you and so I'm looking forward to meeting you in Hamburg! -Michael
Classroom silhouette:
Works show:
English
简体中文