Course Description:
Advertising itself involves economics and is a product of the development of market economy to a certain stage. Many of the laws revealed in economics and marketing are applicable to advertising activities as usual and must be observed. The phenomenon of advertising is an important phenomenon in the market economy, which serves the market economy and promotes the development of the market economy. The research results of economics and marketing can be directly applied to advertising, and the development of advertising theory affects the theoretical evolution of economics and marketing.
Student Message:
As I progressed through the course, Professor Johannes combined the basic theories of economics with the current international economic environment, allowing us to gradually understand the relatively abstract concepts and models from a practical point of view. The course was held during the epidemic, and the global economy was changing due to the epidemic, and the professor often used basic knowledge of economics to explain the economic events and phenomena that were happening, which greatly enhanced the attraction of economics to me. --Mingxuan Cai
Teacher's Message:
It is hoped that through the study of basic economics courses, on the one hand, students can master the basic principles of economics, basic ideas and basic analysis methods, scientific understanding of the basic laws of the operation of the market economy. On the other hand, it can also gradually cultivate students' ability to pay attention to reality and apply their knowledge of economic theory to analyze and solve practical problems in the field of advertising, so that students can have systematic and solid economic theory and application ability, and lay a solid foundation for the subsequent study of professional courses in advertising. --Johannes
Works show:
English
简体中文