Course Description:
Psychology of Advertising and Neuromarketing" is a compulsory course in the Sino-German School of Design and Communication for MICE management and advertising majors. The course is taught in English by a foreign teacher who will help students to understand the current basic theoretical research of advertising psychology and neuromarketing, the challenges of advertising psychology and neuromarketing and their applications in various advertisements. The course is delivered through two main modules: Advertising Psychology and Neuromarketing.
Message from classmates:
The most intuitive feeling I got from advertising psychology is that it tells me the complete process of consumer decision formation from the customer's level. By studying various consumer psychological models and relating them to real-life cases, I gained a new understanding of the role of advertising in each stage. Through the course as a whole, I have gained a deeper understanding of the problems that people face in making consumer decisions and the different responses of different types of consumers when they encounter problems. --Jenan Lu
Message from the teacher:
I don't want my classes to be a boring presentation of all kinds of theoretical knowledge; her goal is to make them as understandable as possible in plain English, and to be able to find them in actual advertising. --Kira
Classroom silhouette:
English
简体中文