Course Review

Development of "Intercultural Competence Development" course to promote the cultivation of international talents

/ 2025.06.06

Development of "Intercultural Competence Developme

Brand planning and concept interpretation of "Ningbo craftsmanship" | Establishing local brands and cultural confidence

/ 2025.06.06

Course Description:Brand Planning and Concepts is

Unlocking the mysterious code of marketing psychology

/ 2025.06.06

Course Description:Psychology of Advertising and N

Professor Johannes shines a light on the economic "undercurrents" around you

/ 2025.06.06

Course Description:Advertising itself involves eco

Sino-German illustration design class results show

/ 2025.06.06

Course Description:The art of illustration is divi

See how Transformation Design makes design more loving

/ 2025.06.06

Course Description:Exhibition Planning and Theory

Sino-German photography class results show

/ 2025.06.06

Course Description:After seven full weeks, the stu

Online and offline collaboration｜Foundation of Brand Design co-taught by three BU foreign teachers

/ 2025.06.06

Course Description:Fundamentals of Brand Design is

APS in Progress 丨Chinese-German 2+2 students of the 23rd grade will be introduced to the process of going to Germany.

/ 2025.01.25

In order to assist the 23rd grade 2+2 majors of th

Report on the results of the second "dual system" internship program of Sino-German × Hape

/ 2025.01.24

January 16th.Reporting Conference on the Results o

APS in Progress｜Chinese-German 2+2 students of grade 23 are officially launched to study in Germany.

/ 2024.12.30

In order to promote a better understanding of the

SGFB Professional Classroom | "Creative Technology and AI" Course: Artificial Intelligence Empowering Future Brands

/ 2024.12.27

In today's rapidly changing technology, AI technol

Sino-German SGFB Lecture Series "International Brand Innovation"｜Focus on Replication, Theory and Knowledge Systems in Behavioral Sciences

/ 2024.12.24

Editor's Notes:In the era of globalization, digita

SGFB Professional Classroom | Exploring Circular Economy and Sustainable Branding with Prof. Thomas Hirzel

/ 2024.12.23

With the growing awareness of global environmental

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